Gamification seems like nothing new.
It’s surely a clever new word for achieving desired human behavior that’s as old as the hills.
Take ‘Employee of the month’ – this, in gamification terms, is being top of the leaderboard for that month. Imagine playing a video game and getting the highest score. If you get the highest score that month then you’ll be top.
But there is a subtle and subversive difference to a gamified ‘employee of the month’ badge versus the familiar accolade provided by many workplaces:
- Spread – Social Networks mean that news of the badge can be quickly and easily shared with our personal networks of friends, family – making workplace awards ‘worth’ more.
- Transparency – How the badge is achieved is necessarily more transparent – instead of being chosen in a darkened room the employee of the month badge becomes something that you can earn based on predefined rules
- Progress – it is possible for individual employees to track their progress at a granular level – extra points from that positive customer feedback report – and so calibrate their effort to reach the goal
- Visibility – employees can track their position, and co-worker position, in a leaderboard hierarchy.
- Accountability – the flip side of visibility – co-workers can see whether each is pulling their own weight