Squiz Roadmap – gamified New Product Development planning software

Met up with Steve Morgan, MD of Squiz UK, part of a 250 person strong business creating open source cloud software for enterprise customers and selling services around it, to find out what they were up to in the world of gamification.

Squiz are known for two main products – enterprise CMS and enterprise search, while they also dabble in analytics and email marketing software. They run their own cloud farms in the UK and Australia with a global virtual team spread across the glove. They are no stranger to cloud web apps for their own use too, Steve recently rued the day he let Rypple (the gamified peer review tool I reviewed last month) loose throughout his business and is now paying a decent monthly fee for the privilege!
Steve is launching an interesting change management platform next month called RoadMap (see screenshot ). They are trialling it internally, (great to see a software company eat its own dog food) around new product development ideas.

For each new product idea, administrators can adjust one of 6 levers, such as profitability, ease of creation and so on. The levers adjust the influence of the idea or issue being proposed. The rating increases as peers and seniors ‘vote’ or agree with them. Using the enterprise standard directory (LDAP) they take the organisational hierarchy and apply that to the system so organisational hierarchies are mapped to the system.

With the voting impacting your influence score, one interesting side effect is that “people are much more careful about what they write, so helping reduce the information overload” says Steve.

Squiz’s  13 year history in the open source world has also prepared their company DNA for one of the unique challenges of gamification he terms ‘social prioritisation.’ That is the ability to get the filters right so that the ‘loud petal’ of loud but less important contributors does not drown out the quieter but potentially more important people within the team.

It all sounds great and I’m looking forward to seeing Roadmap when it goes live.

Toby Beresford

Toby is CEO of the scoreboard platform to track, compare and share scores Rise. He was the 2013 founding chair of Gamfed.com - the International Gamification Confederation and organises the UK Gamifiers meetup. As a gamification thought leader, he speaks at conferences and hosts workshops. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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