3 Responses

  1. Roman Rackwitz

    “…I believe that this is often down to lazy campaign / product design. We can and should do better….”

    That’s well said. But unfortunately I believe that there will be an inflation of badges- and point-systems in the next few years. On the one hand that’s troubling because this will put the serious approach of gamification at risk – on the other hand that’s often the normal way of new approaches and innovations.
    So, I believe that in the longterm the purpose of gamification (like a lot of great people are presenting it: Jane McGonigal, Gabe Zichermann, Michael Wu) will “survive” and will change the way we are interacting.

    We will fight for the value of ervery single badge ;-)

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