Top 40 Gamification Gurus – April 2012

It had to come – a top 40 list of the Gamification Gurus making the waves in the twitterverse.

Rank Name
1 = Gabe Zichermann
2 = Ian Bogost
3 R Ray Wang
4 Jane McGonigal
5 Michael Wu Ph.D.
5 Toby Beresford
7 Dennis Crowley
8 Keith Smith
9 Steven L. Johnson
10 Scott Dodson
10 Buster Benson
12 Sebastian Deterding
13 Sergio Jiménez
14 Tommy Lee
15 Trapper Markelz
16 Barry Kirk
17 Marigo Raftopoulos
18 Mike Martoccia
19 Bart Hufen
20 JP Rangaswami
21 Kelly Kampen
22 Mario Herger
23 Guy Stephens | @guy1067
23 Rajat Paharia
25 Kam Star
26 Life is a game
26 Anthony Williams
28 Amy Jo Kim
29 Thijs de Vries
30 Nicolas Babin
31 Raf Keustermans
32 Thomas Power
33 Kris Duggan
34 willempje
35 Robert
36 Kes Sampanthar
37 JesseSchell
38 Carrie Peters
39 Seth Priebatsch
40 Nicholas Lovell
41 Laurence Buchanan
42 Ben Kirman
43 Kevin Werbach
43 Steve Peters
45 Jeff Malek
46 Roman Rackwitz
47 Paulina Bozek
47 Michael Fergusson
49 Mariann Hardey
50 Hanan Gazit
51 Nathan Lands
52 Bob Marsh
53 Norbert Szigeti
54 Aurelien Leftick
54 Tom Chatfield
56 Byron Reeves
57 Jorge Simoes
57 VincentBoon
59 Israel Nacaxe
60 Aliya Zaidi
60 Jeroen van Mastrigt
62 Judd Antin
63 Ryan Elkins
64 Jon Radoff
65 Melinda Jacobs
66 Josh Kramer
67 Richard Beresford
68 Brian Burke
69 Tony Beresford
70 Tal Horowitz
71 vyty
73 Rick and Nick Gibson
73 Toby Barnes

Slideshare | Twitter | Player Blogs

The Gamification Gurus list  is powered by Leaderboarded with data from Klout, Lanyrd  and Twitter.

What’s new this month?

The leaderboard above is generated from my new app “Leaderboarded” – a web app to create and manage a dynamic leaderboard of anyone and anything. I’m in the beta testing stage at the moment so any gurus who’d like a demo or to try the software just ping me and I’ll give you a walkthrough.

Who’s doing well?

It never ceases to amaze me that Gabe Zichermann manages to get to the number one slot so often. I promise you it’s not fixed, it’s just that on all the metrics I use he persistently does well. Other leading lights consistently do well such as Ian Bogost, Jane McGonigal, Michael Wu and Sebastian Deterding. R Ray Wang and Dennis Crowley have such strong Klout scores that they hardly have to do anything to leap up the rankings each month.

Score discrepancies over March 2012

For the eagle eyed you’ll note a few issues with how Leaderboarded thinks the Gurus did in March versus the Top 20 list I published here on Gamification of Work. Suffice to say the Leaderboarded version (as shown in the previous rank) is the correct one. I can only apologise as I was doing the leaderboard manually last month and missed out some key data sources. I’m hoping the  new system gives less room for pilot error…

Can I see my score if I’m not in the Top 40?

Yes, you can now log in with your twitter account and you’ll be able to see where you stand on this month’s leaderboard at

Can I leave the leaderboard?

Of course, just ping me an email and I’ll take you off the leaderboard, no questions asked.

Can I join the leaderboard?

Yes, sign up at 

What’s happening next month?

Next month I’m hoping to do all the calculations via leaderboarded, showing that you’ll all be able to make your own similar leaderboards… I wonder what you’ll come up with (yes I’m thinking about you Ivan Kuo and your Top 10 Women in Gamification list)… ;o)

Have a Happy Easter and don’t eat too many eggs. Now how can we de-incentivise that I wonder…



Toby Beresford

Toby is founder and CEO of Rise the success tracking network to track, publish and share success. He was the 2013 chair of - the International Gamification Confederation and organises the UK Gamifiers meetup. As a gamification leader, he speaks at conferences and hosts workshops. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

More Posts - Website - Twitter - Facebook