3 Top Tips for gamifying your next event.
Many of us spend rather too much time networking at conferences.
They can be useful experiences, especially when you are new to a sector, they are great places to pick up everything you need to know, in a day.
But can conferences be better? When was the last time you went to a really ‘great’ conference.
So, gamifiers, how would you gamify a conference?
Well here are my 5 top tips:
1. Reward recruitment
First problem on a conference organisers list is to get the right people there. But how difficult is that? Let’s start by rewarding recruiters, and just to avoid them bringing their mum, offer the reward based on the Klout score of the delegate they recruit. (not that I’ve got anything against mums)
2. Recognise engagement
Check out this photo just posted by the guys at Capgemini during their Future Forum which is going on this very afternoon. They’re using my product, Leaderboarded, to display a leaderboard of delegates ranked by their twitter activity on the event hashtag and their Kred influence scores.
3. Reward engagement
If you’ve ever paid top dollar as an event exhibitor then you know you’ll try anything to get people to visit your stand – business card prize draws, sweets, pens and mugs. Anything to incentivise the casual stroller to stop for a sales chat.
How much easier could it be if this incentive was hosted not by the exhibitor but by the event organiser. Imagine a treasure hunt (like those from scramboo) where you have to visit 5 stands to win an event reward – like a going home bag of goodies.
Using gamification techniques we’d make sure this was based on a variable ratio reward so you don’t know which stands you have to go to to unlock the goody bag.
Find out more about gameferencing and growing engagement at your next conference.
I’ll be expanding on the concepts in this post and more (watch out speakers you’re in line to be gamified next!) in my talk at the upcoming Meetings Innovator summit in London on 7 June. Other speakers will be there to look at innovations ranging from e-posters and e-tickets to Augmented Reality.
It should be a top event. Get tickets via Eventbrite. Oh yes, and it’s free too, what’s not to like about that?!