Tesco gamifies millions of consumers with ClubCard Play

Big announcement for the gamification world as Tesco Clubcard – the world’s most successful retail loyalty scheme – is adding gamification.

Marketing magazine broke the story a few days ago. The new scheme is called Clubcard Play and exposes Clubcard data to holders. Does that mean we’re all going to be leaderboarded as we go about our shopping I wonder?! Let’s hope it’s fun.

Gamification is notoriously tricky to get right and experience matters, we must hope that Tesco are employing the best gamification gurus in the world to help them, and not just relying on their novice agency.

Now, where’s that red onion chutney that earns me double points…


Toby Beresford

Toby is founder and CEO of Rise the success tracking network to track, publish and share success. He was the 2013 chair of Gamfed.com - the International Gamification Confederation and organises the UK Gamifiers meetup. As a gamification leader, he speaks at conferences and hosts workshops. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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