Big announcement for the gamification world as Tesco Clubcard – the world’s most successful retail loyalty scheme – is adding gamification.
Marketing magazine broke the story a few days ago. The new scheme is called Clubcard Play and exposes Clubcard data to holders. Does that mean we’re all going to be leaderboarded as we go about our shopping I wonder?! Let’s hope it’s fun.
Gamification is notoriously tricky to get right and experience matters, we must hope that Tesco are employing the best gamification gurus in the world to help them, and not just relying on their novice agency.
Now, where’s that red onion chutney that earns me double points…