3 Responses

  1. Kathy Sierra

    The “Neo Moment” is a perfect description for the moment a participant in a gamified experience wakes up to the realization that they are being controlled by a carefully-tuned, operant conditioning dopamine/reward system. In other words, it is indeed a perfect metaphor, but not for the gamifier but the human whose behavior is, as you put it, being controlled by the gamified system.

    Operant Conditioning produces behaviors that are outside some of our voluntary control because it triggers psychological processes beyond our conscious awareness. Worse, it gets people to believe the behaviors ARE voluntary when — as with the extreme end of the continuum where you have addictions — they are not entirely voluntary. After all, that is largely the point of much that is gamified: to “drive behavior” that people would not otherwise have done.

  2. Big Cheese Day at the Gamification Summit in SF | thinkJar

    […] I did last year) and began to get bored with the over-emphasis on gaming over behavior. I saw a blog late last year that talked about an epiphany by the author where he talked how behavior modification is the end […]

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