I don’t know about you but I’ve been noticing a distinct “penny dropping” moment when training someone in gamification, mainly in my own tool, Leaderboarded.
It comes with the realisation that gamification is a tool to direct the behaviour of the crowd and that the power of direction (setting the goals, objectives, points, currencies, rewards, badges and so on) lies with you, the gamifier.
I think this moment of truth needs it’s own name, so I’d like to humbly suggest calling it “The Neo Moment” – it’s named after the character in the film, The Matrix, who after being resurrected, has a moment where he says no, no to the Matrix agents who are bent on controlling him. Instead he sees the matrix as it truly is, a generated world made up of numbers and algorithms. He is able to flex the matrix and bend it’s rules to his own needs, in this case stopping a hail of bullets dead in their tracks.
For people learning gamification, there is a similar light bulb moment. It is when you realise that it is you who controls the game – whether that’s giving points for one behaviour or badges for particular achievements, it doesn’t really matter. The fact is that you have decided what the game is, what are the rules and, effectively, what are the behaviours players will need to adopt to win.
So there we have it, The Neo Moment, do you like it? Perhaps it could catch on?