It was called Cannes Pride – the Top 100 digital leaders at Cannes Lions.
You can read all about it over at http://web2concepts.wordpress.com where I wrote a 6 day running commentary.
Here I just wanted to focus on the winner a certain William J Ward and crucially how he won.
He won because he did fairly well in all categories. We used a relative weighted leaderboard which is a unique type of ranking algorithm that encourages players to do all activities tracked, not just the one that gets the most points. This makes it very interesting for use within a work environment where you are looking to move a whole cohort forward together rather than trying to overly reward the same top individuals. Find out more about Relative Weighted Ranking in this document on Scribd.
Finally, because the campaign leveraged Leaderboarded technology you can run this type of campaign at your next event or with an online community. Head over to leaderboarded.com to discover more.