How William J Ward won Cannes Pride 2013

We (Leaderboarded) been running a competition at the Cannes Lions festival of creativity along side Adknowledge social advertising firm AdParlor.

It was called Cannes Pride – the Top 100 digital leaders at Cannes Lions.

You can read all about it over at where I wrote a 6 day running commentary.

Here I just wanted to focus on the winner a certain William J Ward and crucially how he won.

He won because he did fairly well in all categories. We used a relative weighted leaderboard which is a unique type of ranking algorithm that encourages players to do all activities tracked, not just the one that gets the most points. This makes it very interesting for use within a work environment where you are looking to move a whole cohort forward together rather than trying to overly reward the same top individuals. Find out more about Relative Weighted Ranking in this document on Scribd.

Here are the details of Willam J Ward’s performance over the course of the week long competition:Screen Shot 2013-06-23 at 14.36.16



Screen Shot 2013-06-23 at 14.27.47


Finally, because the campaign leveraged Leaderboarded technology you can run this type of campaign at your next event or with an online community. Head over to to discover more.

Toby Beresford

Toby is founder and CEO of Rise the success tracking network to track, publish and share success. He was the 2013 chair of - the International Gamification Confederation and organises the UK Gamifiers meetup. As a gamification leader, he speaks at conferences and hosts workshops. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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