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3 ways to tell if your gamification program is working

I have three rules of thumb I use to determine if a particular gamification initiative is ‘working’. I hope you find them helpful:

Engagement – Players are complaining

In my experience unless players are complaining (“my score is wrong” for example) then they aren’t engaged. And if they aren’t engaged then your gamification initiative is a dud.  Complaints are a good thing, expect and relish them.

Virality – New players are joining

A good gamification initiative spreads as others are attracted to it. Typical of this might be when a department outside the original initiative (the back office team on a sales leaderboard challenge for example) demands to join in.

Monetization – Underlying stats are improving, business objectives are being met

Everyone likes to see lift in the underlying stats. Typically gamification will generate lift in multiple activities, not just one. This is where your gamification initiative is paid for (monetised).

There we go, three simple rules of thumb to check the success of your gamification program – Engagement, Virality and Monetization.

Toby Beresford

Toby is CEO of easy to use gamification tool Leaderboarded. Run digital competitions to drive engagement, performance and buzz! He is the founding chair of Gamfed.com - the International Gamification Confederation and founder of the Gamifiers meetup. As a digital creative architect he has developed countless social games, utilities and community web applications for many clients over the past 15 years. He also works as a professional speaker and writer. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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4 Responses

  1. Esteban Kolsky

    Hmmmmmm

    I’d say the last one is for sure a way to know if it is working for the biz. The first two are just markers of gaming dynamics but without biz value correlation is just playing. Not gamification.

    Esteban

  2. HiSocial

    Hi Toby

    “Players are complaining” LOL. I never would have guessed that one

  3. Miriam

    Great article. Check out Wheeldo, a company that creates employee training games in minutes. And, if you want to learn about ways to create realistic performance goals for your employees check out: http://blog.wheeldo.com/create-realistic-performance-goals-employees/

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