I have three rules of thumb I use to determine if a particular gamification initiative is ‘working’. I hope you find them helpful:
Engagement – Players are complaining
In my experience unless players are complaining (“my score is wrong” for example) then they aren’t engaged. And if they aren’t engaged then your gamification initiative is a dud. Complaints are a good thing, expect and relish them.
Virality – New players are joining
A good gamification initiative spreads as others are attracted to it. Typical of this might be when a department outside the original initiative (the back office team on a sales leaderboard challenge for example) demands to join in.
Monetization – Underlying stats are improving, business objectives are being met
Everyone likes to see lift in the underlying stats. Typically gamification will generate lift in multiple activities, not just one. This is where your gamification initiative is paid for (monetised).
There we go, three simple rules of thumb to check the success of your gamification program – Engagement, Virality and Monetization.