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What is Gamification?

Gamification is a new concept which means ‘applying game mechanics to non-games’.

Michael Wu clarifies it as “the use of game attributes to drive game-like player behavior in a non-game context”

The classic example of Gamification in action is the application Foursquare which gives users badges for ‘checking in’ to various places. By rewarding users in a game like way, Foursquare achieves its underlying objective of gathering data on the places you and your friends have been.

“Gamification of Work” refers to the application of game mechanics to day-to-day work within a company. A typical example would be to use a reward mechanic. For a sales team this might be a bonus for successful sales contracts, or for a service team it  might be an honor: such as ‘employee of the month’.

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Toby Beresford

Toby is CEO of easy to use gamification tool Leaderboarded. Run digital competitions to drive engagement, performance and buzz! He is the founding chair of - the International Gamification Confederation and founder of the Gamifiers meetup. As a digital creative architect he has developed countless social games, utilities and community web applications for many clients over the past 15 years. He also works as a professional speaker and writer. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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