What is Gamification?

Gamification means ‘applying game mechanics to non-games’.

Michael Wu clarifies it as “the use of game attributes to drive game-like player behavior in a non-game context”

“Gamification of Work” is focused on the application of game mechanics to day-to-day work within a company.

I like to think of it as a “Fitbit” for work.


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Toby Beresford

Toby is CEO of the scoreboard platform to track, compare and share scores Rise. He was the 2013 founding chair of Gamfed.com - the International Gamification Confederation and organises the UK Gamifiers meetup. As a gamification thought leader, he speaks at conferences and hosts workshops. Follow him on twitter @tobyberesford and Subscribe to this blog at Gamification Of Work blog feed

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