After last month’s GSummit I just wanted to share one key slide here on the blog. It is Slide 30 from Ross Smith on How Microsoft leads with Gamification.
He prequelled the slide with “we spent a lot of money and gave away a lot of bikes to learn this”.
Essentially the key principle is that not all of work is suitable to be gamified. Some areas are already sufficiently rewarded within the existing work environment that adding a game layer at best simply confuses staff (does this affect my remuneration or not?) or at worst distorts their existing work-reward balance (don’t add the lipstick of gamification to the pig of work)
Toby is a startup founder based in Google Campus, London, UK.
He is a founder of Leaderboarded which you can use to create your own dynamic leaderboard.
In the past he developed social games on Facebook for big brands, community software for small groups and enterprise web apps for massive corporations. Follow him on twitter @tobyberesford and
Subscribe to this blog at Gamification Of Work blog feed
For those geeks among you – we’ve tracked 1693 tweets by the gurus about Gamification in April – a big lift from 763 the previous month. Good news for spreading the word about #gamification
Toby is a startup founder based in Google Campus, London, UK.
He is a founder of Leaderboarded which you can use to create your own dynamic leaderboard.
In the past he developed social games on Facebook for big brands, community software for small groups and enterprise web apps for massive corporations. Follow him on twitter @tobyberesford and
Subscribe to this blog at Gamification Of Work blog feed
The idea of the Exaleague, brainchild of a collaboration between myself and Luca Massaro of WePlay.co, is to encourage London Tech Startups to compete on the world stage by improving their social media marketing performance. To achieve this we conceived of the Exaleague where startups are compared with each other each week in terms of performance on Facebook, Twitter and YouTube.
Over time the league will be splitting into several divisions to reflect the fact that startups are all at different stages of maturity. But for now everyone is in the same division – we’re looking forward to seeing some proper competition for Mixcloud soon!
Exaleague is using several gamification techniques including Leaderboards, Points, Anticipation, Anti-gaming mechanisms to make it work.
Toby is a startup founder based in Google Campus, London, UK.
He is a founder of Leaderboarded which you can use to create your own dynamic leaderboard.
In the past he developed social games on Facebook for big brands, community software for small groups and enterprise web apps for massive corporations. Follow him on twitter @tobyberesford and
Subscribe to this blog at Gamification Of Work blog feed
Hobson’s choice is one of those phrases we use often without fully understanding it. Or knowing where it comes from.
Thomas Hobson was a livery stable keeper in the 1600s with 40 horses in his stables. In order to avoid his best horses being overused he used to offer prospective customers a simple choice – either they could take the horse nearest the stable door, or none at all. It was a free choice but understood as “take it or leave it”. It must have worked otherwise we would never have heard about him and his infamous choice.
Was this a game mechanic applied to business – Hobson created an arbitrary rule which benefited his business (and spawned a new phrase for the English language) and must have created some play. You can imagine the prospective horse borrowers jostling for position in order to avoid getting a slow horse…
Toby is a startup founder based in Google Campus, London, UK.
He is a founder of Leaderboarded which you can use to create your own dynamic leaderboard.
In the past he developed social games on Facebook for big brands, community software for small groups and enterprise web apps for massive corporations. Follow him on twitter @tobyberesford and
Subscribe to this blog at Gamification Of Work blog feed
No change this month for the top 3 but Yukai Chou has popped up in 4th spot from 8th. Jose Carlos Cortizo had a good month climbing 37 spots to number 12 as did Semin Ozmorali who just pipped him at number 11.
Don’t forget we’re taking a big photo of all the Gamification Gurus at the Gsummit!
Toby is a startup founder based in Google Campus, London, UK.
He is a founder of Leaderboarded which you can use to create your own dynamic leaderboard.
In the past he developed social games on Facebook for big brands, community software for small groups and enterprise web apps for massive corporations. Follow him on twitter @tobyberesford and
Subscribe to this blog at Gamification Of Work blog feed
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